
The End of “One-Size-Fits-All” Gaming: Why Personalisation Is Becoming Gaming’s Biggest Selling Point
Players used to all have the same gaming experience. Everyone started with the same tutorial, saw the same menus and received the same recommendations regardless of how they played. But that is now all changing. Developers are embracing personalization to make games feel more engaging, accessible and relevant to each individual. Whether someone plays for
Jessica Thompson · July 12, 2026 · 5 Mins Read










