How Game Developers Can Use TikTok For Game Promotion

    At first glance, TikTok doesn’t seem to have anything to do with gaming. But if you look closely, you will find a whole wide world of games in there. Did you know that you can stream gameplays of your favorite gamers with the ‘Gaming Live’ option? The platform is also planning to launch a dedicated gaming tab. You, as a game developer, have everything you need to promote your game on TikTok. All you need is a decent following and a great number of views on your uploads. It doesn’t matter if you are planning to pay for TikTok views or attract followers organically to your profile. As long as you heed these three tactics, your game will eventually go viral on the platform.

    Establish Yourself as a Game Developer

    To establish yourself as a game developer on TikTok, you need to let the community know that you are a decent gamer. Record and upload your gameplay of the most trending games on the platform. Once people like and appreciate your content, switch it to the gameplay of the games you have created so far. Share your development process, right from your brainstorming sessions down to the actual coding. Let the world know how good of a game developer you are.

    Upload Teasers/Trailers of Your Upcoming Games

    TikTok is a great platform to generate interest in your upcoming games. It has a superb community of gamers who are always on the lookout for new content. Aim to create a buzz in these circles by uploading a short teaser/trailer of your games. A short, 10-second teaser that shows the graphics and a tiny part of the gameplay is enough to grab their attention. If your trailer is exciting enough, you may already have a few buyers lined up at the launch.

    It’s usually expensive to run ads anywhere. Not on TikTok, however. With a cost per click (CPC) of around $1, you can get thousands of people to become interested in your game in just a matter of days. It is easy to create the ads and easier still to select your demographic focus. With the right tools, you can get your gaming ad up and running on TikTok in no time. And you won’t need to wait long to find your target audience viewing and liking your videos.

    If you are willing to spend a few more bucks, you can consider going for influencer marketing. Search for established gamers with a follower count in several thousand, along with a great number of views and likes on their uploads. Request them to play your game and upload their gameplay and feedback on their profile. You will need to pay them for their review. Gaming influencers usually charge around $300-$400 per sponsored review or post. The prices may go even higher depending on their followers.

    You may believe in yourself and your game, but it rarely ever happens that a new developer goes viral after uploading just one gaming video. Game promotion on TikTok is all about patience and perseverance. With the techniques mentioned above, you can expect a steady rise in your game sales generated from TikTok. 


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